Cradle to Cradle is a one of kind book by authors/architects William McDonough and Michael Braungart. It challenges the currently-fluttering-through-society popular trend of “going green” and becoming energy efficient and offers the idea of completely rethinking design. The greatest thing (among many) that I took from this book is the idea that instead of trying less bad … can we try to be good (?). For example, instead of trying to create a car with zero carbon emissions, can we create a car that exhausts positive nutrients that benefit plants and animals? Let’s try to use human creativity and ingenuity catalyst a whole new eco-effective paradigm, not just hang onto the dying traditions of recycling and reducing to be eco-efficient. Because efficiency is still just delaying the inevitable.
The future never looked so bright :)
-Paul
